Digital marketing is the use of electronic devices by market professionals to convey promotional messaging and measure its impact on customers’ journey. It can be any organized course of action that appears on the computer, phone, or other devices. Digital marketing is taking over the online space; when compared to traditional marketing, such as billboards, and magazine ads. It has gained more ground over traditional marketing, where you see people go online and search for products and services which they can easily get access to just with a click of a button.
Digital marketing development in the 90s and 2000s changed the way businesses and brands use technological innovations to increase their online presence.
Digital marketing is a dynamic field that comprises different types of marketing strategy, among them, is:
SEARCH ENGINE OPTIMIZATION (SEO)
CONTENT MARKETING: This is a marketing strategy used in engaging, attracting, and retaining customers by providing relevant content like articles, videos, products, and services. It promotes brand awareness, attracts leads, and allows potential customers to buy what you sell.
EMAIL MARKETING: This is the process of sending emails to potential and existing customers in other to obtain sales and request business or donations. One of the main purposes of email marketing is to enhance the company’s relationship with current and potential customers, encouraging their loyalty and hopes of doing more business in the future.
SEARCH ENGINE OPTIMIZATION (SEO): The work of SEO is to get a business to rank higher in Google search results, generating more traffic for a business website. To fulfill this task or mission SEO Experts research words and phrases customers use to get information online and use it for their content they intend to get traffic for. Google delivers useful search results created by SEO Experts to help businesses get the required traffic needed. There are a few things for SEO Experts or Marketers need to understand in general about how SEO work.
GOOD LINK STRUCTURE
KEYWORDS AND KEYWORD TARGETING
Those are important SEO components that experts need to put into consideration when crafting or generating traffic to websites.
With contextual search, the user’s idea and context are taken into consideration to fetch the most relevant and meaningful set of results.
A Contextual Search Engine (Topical Search Engine) can share queries and documents to each other according to the context behind the search behavior. In some cases, a Contextual Search Engine is called a Semantic Search Engine (SSE) or Understanding Search Engine (USE). Context is used for quality-based document ranking only when a ranking system can understand the queries, entities in queries, users’ situation.
A contextual search engine can take many factors into consideration and account among them is.
7. Last Watched Videos
8. Last Visited Websites
9. Last Entered Queries
10. User’s Face Impressions
11. Background Noise
12. Background Music
13. User’s Voice Tone
For any Search Engine, there are millions of possible algorithm variations with thousands of different data dimensions and featured for an endless amount of samples. In getting the best results for specific users, the search engine can adjust its algorithms to give different weights to the different data dimensions.
The description of Keyword is a popular term that we’ve all heard, but if you're a newbie, you might be confused as to what keywords actually are and why they're so important.
A keyword can be a word or many possible words, which are often referred to as long-tail keywords. Keywords are significant because they allow search engines talk about the content of your website’s page.
“Keyword” is also a terminology that people enter into a search engine to find useful information that they’re looking for. If a user search and their keywords match the keywords on your site, your site will pop up in the search results on the search engine.
Your site shows up among list commonly referred to as ranking depends on some factors, including the quality, relevance, performance and authority of your site. Google has a way of determining which sites rank the highest, but you’ll never get your site on the list if your content doesn’t match what people are looking for. You can’t just rank any old keywords just because you want to create more leads and awareness. Ranking for pertinent and quality keywords can result in the right kind of new visitors that lead to improved brand awareness and an increase in sales.
FIGURING OUT WHAT KEYWORDS TO USE
It’s all about your users!
Start at the source - who are your targeted audience? What are they looking for and what can you provide for them? I’ve found that it’s best to start with larger concepts and drill down to find keyword options.
For instance, if your company sells marble tiles, and you’d like to go after the DIY market, what are some things that a DIY consumer would be considering and looking for when they searching for products and services like yours?
Since you know your product so well, you might make a list of product lines, styles of tiles you offer, color of tiles, affordable tiles, and quality tiles.
These are good DIY ideas, but if you take some time to interview and interact with people from your target audience,you may find out that they think differently about your product. Customers may search for “tile with shinning looks,” “tile online”, and “Can I fix tiles by myself?”
You can ask customers directly Instead of just depending on what you think they might be searching for. Remember, youwant to place yourself as a partner in their project. Content that provides customers answers to a question like “Can I install tile myself?” not only informs the consumer, but it also provides an opportunity for them to search and explore your site further
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