The craziness of high heels is increasing day by day among women. Women like to wear high heels while attending functions of their life, from office to professional work. These high heels encourage women to buy them because of their design and colours, prints. Before the invention of high heels, no one could have imagined that it would get global popularity and make a great business here.
Whether the woman is young, teenager, elderly, rich, poor, etc. everyone buys suitable high heels for them in the market according to their budget. High heels are produced keeping in mind all these categories of women in the market.
The history of high heels is quite different from what you'd expect it to be. High heels did not start as women's footwear but as men's footwear. Heels were used in men's boots.
These high heels boots were most popular among the elite and wealthy men. And they are also worn by cowboys and soldiers to stand in the right position. It is to be noted here that the heels of these cowboys and more solid boots were not as high as those of the elite and rich people. High heels were always preferred by these noble and rich people, the reason for this was that the higher their heels were, the higher their power, status, and richness were seen.
It was only after 1500 that women started wearing these high heels, but they were still concentrated among men. From the 1700s onwards, the popularity of high heels among women increased. Women used to use these high heels to make their feet appear smaller, to increase their height, and to avoid dirt on the roads. Between the 1940s and 1950s, these high heels became quite popular among women by joining the fashion industry.
Different people have different views on these high heels at different times. According to people, high heels represent concepts like women's power, respect, high status, attractiveness, smartness, elite, beauty, etc. in women. We can see that high heels are being used by working women or women of the corporate sector daily because it reflects their professional personality. With the changing times, these high heels are being used not only by working women but also by the women of the saree sector.
Even now, offices have made it compulsory to wear high heels in indirect ways and because they have become the dress code there.
If we talk about the physical appearance of a woman of high heels So it comes before us that it has a great impact on the appearance of high heels women. It makes a perfect body posture by making a lot of changes in her body gestures. During some research and survey, it has come to the fore that women's high heels hypnotize the attention of people, And wearing high heels are also seen as sexiness. Many people feel that after wearing high heels, women's feet look more attractive and sexy. In advertisements too, high heels are shown to be associated with being sexy, classic, luxurious, etc.
Wearing high heels has some appearance benefits, but we cannot deny its negative physical impact. While high heels enhance the external beauty of women, on the other hand, casts a negative oar on women's health. Wearing high heels for a long time is very painful. That's why a woman, whether she is a celebrity or a working woman, takes off her heels from her feet at her office or relaxing place. Women have to face health issues like lower back pain, sore calves, foot pain, ankle sprain, awkward spinal curve, constricts blood vessels, crooked feet, weak ligaments, knee pain, hyperextension in toes, etc. due to excessive use of high heels.
In 2019, the #KuToo movement was going on in full swing on the social media of Japan, due to these problems. The reason for this movement was that the women were angry with the companies that they are expected to wear heels during all their working times and wearing heels continuously for 12 to 13 hours creates a lot of pain in the feet. According to movement leader, these wearing high heels by only women show gender discrimination.
When we talk about the economics of high heels and the world market size, some interesting facts come in front of us.
According to recent reports, the global market of high heels averages a growth rate of 2.82%. In 2017, the global revenue of High Heels is nearly 34.1 billion USD; the actual production is about 832 million pairs. The classification of high heels is decided based on its price ( just like Economical type, Medium type, Fine type, Luxury type). The global High Heels market is valued at 34100 million US$ in 2018 and will reach 43600 million US$ by the end of 2025, growing at a CAGR of 3.1% during 2019-2025. The global High Heels market is valued at 34100 million USD in 2020 and will reach 43600 million USD by the end of 2025, growing at a CAGR of 3.1% during 2021-2025. North America, Europe, Asia Pacific, Central & South America, and the Middle East & Africa, is are countries that focus on the consumption of High Heels.
Their market size is increasing day by day because high heel production companies are making heels according to the financial status of every section of society. But if we pay attention to the recent situation of these companies, if you look at the recent situation, companies say that due to not easily getting skilled labour and lack of space, the companies have to increase the prices of heels. Covid-19 has also hit this sector economically.
But it is not only these things that are controlling the growing market of heels, but one of the reasons for this is also the increasing craze of sports shoes among women. In today's time, many women prefer sports shoes over high heels keeping their comfort in mind. The different colours and designs of sports shoes are also becoming women's favourites due to their attractiveness.
High heels and sports shoes are good options for women. But the only difference is that heels are limited to parties and celebration areas and sports shoes to basic life work. While high heels, on one hand, are necessary for women's physically attractive appearance, on other hand, sports shoes are for comfort.
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