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The Psychology of Social Media


Humans have complex and enhanced communication desires which are different from the animal's basic communication needs. In a sea of communication techniques, interpersonal communication is the predominant of all. Advances in information technology over the past few decades, especially the rapid spread of social networking sites, has changed the way people communicate. The makers and designers of social media platforms have learned about humans. The interface is developed in such a basic, user-friendly and effortless manner that it takes no time to become a habit. Thanks to the technological revolution.

The universal social media platforms like Facebook and Instagram with easy access to the Internet, increase the possibility of social media addiction. It is irrational and overused, affecting our daily life. Social media addiction is associated with a variety of emotional, personal, health, and social problems.

It has to do with the idea of putting on a show or a painting in front of an audience. People can choose what information to post and maintain their identity online that boosts self-esteem. But it can overshadow one’s true identity. The pretence that prevails on social media is highly infectious and influential.

For instance, narcissists need admiration, and the more approval a post gets, the more this behaviour provokes them. All the activities they post witness a sense of strong social media identity in them, which usually is like a mirage. In scary online interactions, these can be real interactions, and depending on what kind of online posting you receive, your fear of whether people will like it can be exacerbated.

It is simply impossible to extract our confidence and self-esteem from social media. These can do more harm than good. It not only makes us more sensitive to the number of likes and comments we receive, but it can also lead to psychological addiction, which reduces the white matter in our brain and acts like an addiction in many cases.

Self-esteem is defined as a 'cognitive assessment.' Above all of our worth and posting social media ratings, likes, and comments make us part of a negative cycle and momentarily satisfies our self-esteem. It takes long-term and meaningful work, and you have to work on yourself to build your self-esteem. When we publish something that, in our opinion deserves publication, but still hide the negative aspects of our life. We subconsciously become sheepish of being our true selves. Our addiction is also linked to the need of sharing our lives online, seek validation from others, and neglect our well-being.

Unsurprisingly, research shows that high-intelligence people are more likely to be immune to the heightened self-esteem that results from online likes and comments. According to Cornell researcher Anthony Burroughs, “We have found that single-mindedness allows people to explore virtual feedback with more strength and persistence. Decisive people accept positive feedback but do not rely on it to feel good."

Social media content is not meant to be liked by large or casual groups. In most cases, they just need to contact a specific person.

Social Currency

The prevalence of social media has become so vast that it can be touted as a currency in this virtual world. People share what they think makes them look great. It means that you only share what others will support or improve your reputation in the eyes of your audience. The more likes, comments and shares that a post witness, the more necessary this virtual identity becomes. Charts and ratings showing the most liked or shared picture of a celebrity are a thing now. Undoubtedly, they add brand value to them, but it should not be confused with reality. The brand ambassadors endorsing the product(s) or services(s) do not use them in real life.

Why do we like it?

With over 2 billion monthly active users, Facebook is a great example of a platform that people love. Since Facebook introduced the like button, it has been used over 1.3 trillion times, and the number is growing every day. We do this because we want to stay connected. When we like and enjoy our input, we strengthen the connection and strengthen that closeness. We also create mutual effects. We feel obligated to give a little to those who gave us. We want to align the scale.

That is the power of reciprocity.

Why do we Comment?

Most retailers find that talking with their customers is very important. Such interaction, the maximum possible interaction, contributes to the long-term protection of interests. It means that the comments are strong. They can be overwhelming. There is such a phenomenon as a common reality. We say that our entire experience is influenced by something, whether or not we share it with others.

All comments on the Internet about you reflect what kind of company you represent. It is not entirely logical, but this is how our brain works.

Why do we share?

Why is most of the information in the profile for us and not for others? Communication is an impulse that is difficult to empathize. The mere thought of sharing activates reward centres in our brains even before we do anything. Sharing makes the chain of social media validation functional from all ends.

When we talk about the psychology of social media, we cannot ignore its negative effects. Some say it makes us lonelier, more isolated, and more depressed. The science behind this is real. Warning that social networks do not change us; they are just an extension of our human inclinations.

As with social comparisons, we all tend to value ourselves by comparing ourselves to others. We should not rely on social media to boost our self-esteem. To build self-esteem, one should look inward and practice introspection rather than relying on external factors like social media identity and peer validation. It is safe to say that social media is a phenomenon that has changed our relationships with other people and with ourselves.


















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Tags: mind and social media human mind Social media communication psychology socialising


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