The Indian fashion industry has been experiencing the effects of globalization since independence. As a result, the Indian fashion industry has witnessed vast advances toward the prodigious combination of Indian and western culture. Wearing Kurtis with jeans and spaghetti with sarees are examples of how western culture has influenced Indian culture. The glaring potential of the Indian fashion market has constantly compelled western heavyweights to attend the Indian fashion weeks and keep an eye on the latest inclinations of the industry. Halter tops, handkerchief-cut kurtas, and other similar garments are now commonplace and have formed an integral part of one's wardrobe. India is a land of enormous diver, with 28 states and 8 union territories, numerous dialects, and every region has had its own distinct fashion. Sarees, blouses, salwar kameez, and necklines have all changed dramatically. The most recent Indian fashion statement has a Western influence, Indian fashion houses are working nonstop to fulfill the market's changing demands.
Foreign traders, western colonization, and Greek and Islamic invasions have all contributed to the evolution of Indian attire. However, the Indian fashion industry's strength resides in its free-wheeling nature, which allows it to absorb and adapt everything foreign into something really Indian, making it impossible to pinpoint its true origin. The Indian fashion business is now influenced by customer preferences as well as the Indian economy's globalization.
Western impact on the Indian garment and costume business can be attributed to a number of factors:
As we know that India is a multiethnic country with a culture of open-mindedness combined with incredible diversity. The nicest aspect is that almost every group has had its own aesthetic and type of attire. Indian fashion brands are famed for fusing these disparate styles and giving them an incredible Indian twist.
Indian films are also well-known for leaving an indelible effect on the brains of Indians. In reality, it has an impact on people's daily life. People instantly follow the footsteps of their influencers. However, having movies adopting western fashion trends, it's only reasonable for common people to try to copy them wholeheartedly. Likely, the concept of street attire originated in the West, and it is slowly taking on in India as well. Low-cost clothing that is worn on a few occasions and then abandoned makes up the majority of streetwear. In comparison to Indian traditional attire, which includes pure cotton, silk, and other materials, the street dress is generally less expensive. The least expensive street apparel is produced in large quantities and sold in bulk.
Winning beauty contests on a global level over the past years, Indian women have made the country proud by capturing a slew of international beauty contests, and their sense of fashion has inevitably affected India's clothing apparel industry. The outfits worn by these contestants are a mix of Indian and western styles. Regular folk freely imitate their respective role models, and this finally becomes the next rage in India's universal clothing business.
Let's take a look at a few of the Western influences on Indian clothing:
Short Kurtis style
Previously, Kurtis was traditionally worn with churidars, but today's Indian vogue is to wear them over jeans. Although they remain popular, short-style Kurtis with halter necklines were trying to give their conventional counterparts a run for their money. Short-style Kurtis is all the rage, from celebrities to the girl next door. These days, floorlength anarkalis are likewise in high demand.
A-Lined Skirts with Crinkled Crepes
Strapless blouses and v neck styles have begun to gain popularity in recent years. These blouses have become extremely popular and in high demand.
Denim fabrics are quite famous in India. Denim is a mainstay in everyone’s wardrobes regardless of size, gender, age, semi-formal attire was already commonplace at events. Even though this is still the case, denim is worn by many individuals at gatherings and even in workplaces nowadays. Denim from various foreign manufacturers is accessible in India, and different designs are introduced daily.
Saree with a Half-Lehenga Design
The saree is perhaps the most ancient form of Indian clothing. Marriage, religious functions, and social gatherings are all occasions where sarees are appropriate. But, in recent Indian design, a new type of saree has emerged that combines the saree and the lehenga together into one garment. People's gaze is being drawn to something like this. The half-lehenga design saree is the name for this sort of saree. This is indeed a good option for individuals who are unfamiliar with the conventional draping saree.
Globalization and liberalization have far-reaching consequences, Indian purchases from Westerners have made it easier for Indians to keep up with the latest fashion trends in the clothing sectors in the West. In fact, customers from all over the world have been drawn to the Indian fashion industry. India's fashion industry, without a doubt, has avidly accepted western styles while maintaining both Indian and Western ideals. Deregulation has also resulted in the transmission of western soap operas set in a western setting. Indians have grown to appreciate such operas to the point where they are willing to adapt to social and cultural changes as well as western lifestyles.
Moreover, other countries offer educational and employment opportunities thus the drive for international travel and better education has resulted in a perceived change in clothes and lifestyle of many Indians. India actively emulates western modes of life in order to become more attuned to the western lifestyle, making it easier for them to transition and continue with their lives if they need to travel outside. Furthermore, job opportunities have persuaded a large number of young people to leave India in order to make a living in other countries. To accommodate the foreign sensibilities, a change in dressing style and sense is required.
The entire modern Indian fashion landscape is heavily impacted by Western culture.In addition, over the years, the designs and motifs have been successfully blended into the Indian fashion industry.
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