Hailey Bieber has chosen to openly embrace her famous-family upbringing through her choice of fashion by wearing a "Nepo Baby" t-shirt in the streets of Los Angeles last week.
A nepotism baby, or nepo baby is a person whose achievements in a particular field can be attributed to their parent's success, influence, and help. Most commonly, nepotism babies are the children of famous people. Examples include Angelina Jolie, Lily-Rose Depp, Deacon Phillippe, and the Kardashian-Jenner family.
Hailey Baldwin, now Hailey Bieber, is the child of actor Stephen Baldwin and graphic designer Kennya Deodato Baldwin. She is a prime example of a nepotism baby. Additionally, she's married to Grammy Award-winning musician Justin Bieber, further putting her in the spotlight. Still, Hailey was already famous in her own right before marrying Justin. She began modelling in 2014 and made a name for herself, featuring in significant company ads like Guess, Tommy Hilfiger, and Vogue.
Nepotism is "the practice among those with power or influence of favoring relatives, friends, or associates, especially by giving them jobs," as defined by Oxford Languages. As the name suggests, nepotism babies are born with privilege, having come from wealthy, prominent families. The general consensus is that nepotism babies don't work hard because everything has already been laid out for them.
In 2019, Kylie Jenner made it to the cover of Forbes magazine as the youngest "self-made billionaire" despite being born into a wealthy family. It sparked controversy and discredited people who were genuinely self-made. That's not to say Jenner didn't work hard, but being a nepotism baby gave her an edge over true self-starters.
Vox has taken a deeper look at what nepotism implies and how it relates to our society. "A more enriching way to think about the nepotism baby discourse might be to consider how our society values people who aren't born with as much privilege," they said in an article.
Undoubtedly, people tend to idolize celebrities just for the simple fact that they are famous. They have become a massive part of American culture, with celebrity endorsements all around. In fact, Apple Fitness introduced a feature that allows you to reach your exercise goals through guided workouts from your favorite celebrities.
Being a nepotism baby is not a choice, and there's nothing inherently wrong with it. However, denying it can be where the actual problem lies.
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