Dramatic art graduates have been asking for recognition in the media industry, this is because media only recognize those who are already well-known, especially in the acting industry it is no longer about talent anymore, it's all about knowing someone who can connect you with the “right people” it does not matter if you have the qualification or talent.
The South African media has been accused of casting the same person in multiple roles in the industry, such as watching the same person as an actor, a presenter, and a musician simply because that person is followed by a lot of people; if that is not the case, they hire a good-looking person with a beautiful body over good talent.
International superstars, such as Cardi B, an American rapper, have recognized this, posting on her Twitter account (Jan 2019) about the mess that is in the South African media sector, from mainstream to radio presenters. Some Twitter users have even stated that they are now doing this for profit rather than for fun.
The situation has been recently worsened by the appointment of Mihlali Ndamase as an actress in one of the South African popular telenovelas generation the Legacy, she is a well-known YouTube influencer and a businesswoman in the beauty industry, her background acting role includes “boxing day” which according to her was not her first acting role.
The following is a tweet from one of the well-known South African Twitter influencer ChrisExcel @ChrisExcel102, “The fact that Mihlali Ndamase can’t even act to save her own YouTube channel and just she scooped herself an Acting role on Generations The legacy… SA entertainment industry has no shame” many of Chris’s followers seem to agree with her on this post as of them comment that “ Television is business, And having Mihlali will probably increase their viewership, that's all they want, Talent is not the primary factor”.
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