November 5, 2021
The word “sustainable” is familiar to almost all of us. To put it into easy words, it means doing things without harming the environment so that our future generations too can savor it. When fashion gets involved, it becomes an umbrella term. This includes the clothes that are made to be used in such a manner, that they can be sustained by protecting not only the environment but also, the manufacturers.
Also known as Ethical fashion, it is a part of the conscious consumerism world, meaning that it caters to the social rights & welfare of workers, such as in the present scenario, where our environment is in havoc, sustainable fashion has become the need of the hour. The fashion industry is responsible for a total of 4%-10% of global greenhouse gases each year.
And brands are trying to be sustainable by reducing overproduction, ensuring fair wage and working conditions for the workers, cutting CO2, but there is a massive difference between said and done.
The term “sustainable fashion” is being used excessively, with only a few brands tackling complex issues. And it is not just the responsibility of the brands but also ours. As consumers, we are living in the era of "fast fashion", where new collections keep coming up every few months. Therefore, it comes under our responsibility to reconsider our purchasing habits and, by the means, we use our clothes.
What change would it bring, even if I alter my habits? A lot. To produce a single cotton t-shirt 2,700 liters of water is required. Shocking! right? Therefore, a single step count.
But how to become sustainable. To be truthful, it is not that hard.
Know your materials & try to buy clothes which are environment friendly. It comprises cotton, hemp, and linen. Avoid polyester as it is non-biodegradable.
Buy second-hand and vintage clothes. Who knows, you might even get one-of-a-kind pieces?
Buy less but better.
Try to take on rent. Some clothes are worn only on certain occasions and some only once. So instead of wasting money on purchasing them, it looks better to bring them on rent.
Reduce your water footprint. This can be acquired by using clothes made of organic cotton.
Protect your clothes. Reduce over washing and ensure that it lasts longer and not just for 1-2 years.
Try to donate clothes, rather than simply throwing them away. Gift them another life.
These are just a few indicators. There is a lot to sustainable fashion which needs to be learned and implemented. Till then, Stay Sustainable!
(Edited By Nishat Aftabi)
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