Actress Angelina Jolie announced a new sustainable fashion brand called Atelier Jolie.
Although we know Jolie best from her numerous movies, Oscar nominees, and humanitarian efforts, where she worked with the United Nations as a refugee agent for the past two decades, Jolie is “starting something new— a collective where everyone can create,” wrote Jolie in her Instagram post.
Her millions of followers were the first to know about Jolie’s new fashion brand in an announcement on her Instagram this past Wednesday.
The brand looks to create a diverse environment for her brand to embody, celebrating each other’s differences instead of shying away. “Atelier Jolie is a place for creative people to collaborate with a skilled and diverse family of expert tailors, pattern makers, and artisans from around the world.” Jolie wrote.
“It stems from my appreciation and deep respect for the many tailors and makers I’ve worked with over the years, a desire to make use of the high-quality vintage material and deadstock fabric already available, and also to be part of a movement to cultivate more self-expression,” Jolie added.
The brand will launch in fall 2023, and Angelina Jolie’s fans cannot wait. Atelier Jolie has its Instagram and website. The brand’s Instagram states, “Atelier Jolie wants to join others in their effort to democratize the fashion industry, allowing the customers to have access to a collective of emerging designers and master artisans.”
Not only is the brand expecting to shake up the fashion world with its down-to-earth values and diverse mission, but the brand is also encouraging real people to apply to work with the brand, which only promotes its mission more. “There will also be an inclusive online resource for finding garment makers, using curated dead stock and vintage materials to create one-of-a-kind pieces that embody personal creativity and purpose,” the post read.
Angelina Jolie continues to prove her humbleness to the world through her efforts to put her success and passions into something everyone can participate in, among all the celebrity brands such as SKIMS, Kylie Cosmetics, Rare Beauty, etc. Atelier Jolie may be the one that shines the most.
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