The New York City chewing gum company Bazooka produces the candy Ring Pop to Push Pops and a variety of more. The chewing gum brand flexes its pop culture legacy to call upon influential artists to unwrap Bazooka-inspired art.
The two-minute video plays off Madeline Ronzoni crafting a Bazooka Joe carpet and showing off the finished project resumes with Duro the Third building a vintage bike inspired by the Bazooka Joe mascot. The video introduces diverse individuals creating art inspired by the gum, such as identical twin fashion designers, BruceGlen bringing Bazooka Joe to the runway with a comic-tiled puffer jacket.
The video wraps up with a viral TikTok sensation, Matt Chessco bringing Bazooka Joe and the gang to life in a graffiti-style painting.
“Bazooka has solidified its place in pop culture with over 70 years of iconic packaging and Bazooka Joe and the Gang comics,” vice president of Brand Marketing at Bazooka Candy Brands, Rebecca Silberfarb, said. “Now, our fanbase will experience the brand through a new lens as these four artistic trendsetters celebrate our legacy by combining nostalgia and pop culture with contemporary art.”
The video series launched on the 17th Monday of April, where each artist mentioned before expressed their ties to the chewing gum band while reinterpreting the elements into their artistic form shown in the video via Bazooka social medial channels.
“The memories and feelings that flood back to me when chewing Bazooka Bubble Gum are some of the happiest I have,” said Ronzoni, Founder of Happy Rugs. “I am honored to have the opportunity to make a Bazooka Joe rug and especially proud that it will be auctioned off with proceeds going to Make-A-Wish, as the charity holds a special place in my heart after they fulfilled my little sister’s wish as a child. I am so excited to be partnering with Bazooka for such a meaningful cause!”
The custom art will be auctioned off and displayed at the Make-A-Wish Dreaming In Color Art Show to support youth artists and raise funds to grant critically ill children their once-in-a-lifetime wish on April 27.
Again, in addition to Bazooka expressing to celebrate aspiring young artists and for the attendees of the April 27 bring home a piece of Bazooka Joe flex childhood nostalgia.
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