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Fruit Stripe Gum Discontinued

One of the most iconic pieces of candy from children's lives across multiple generations has been discontinued. 


Since 1969, the Fruit Stripe gum has been providing people with their favorite dose of nostalgia in the form of their fruity gum flavors. 


The candy came in five different flavors. 


It included Wet n’ Wild Melon, Orange, Peach Smash and Lemon. Each wrapper had its own design and colors based on the sticks corresponding flavor. Within each wrapper, there was a temporary tattoo of the Yipes the Zebra, the candy’s mascot.


Fruit stripe gum was invented by James Parker; Originally, the mascots were a zebra, an elephant, a tiger, and a mouse. In the end, the only mascot to remain was Yipes the Zebra. 


People reacted in different ways to the discontinuing of the product. 


On ebay, people are looking to profit off of it by reselling the discontinued candy, with some prices on multiple boxes even reaching $650. 


On the social media side of things, people are reminiscing of memories they had with the candy. 


There was a long running joke about how quickly the candy’s flavor would run out. 


A user on X, by the name of Dadmann_walking put out a post saying how much he loved the flavor, but it goes stale quickly. 


“fruit stripe gum is being discontinued after 50 years. i'll forever remember you as the most exhilarating 11 seconds of flavor in my life.”


While another user by the name of ballpointgoonie has a similar response. 


If they could have changed the formula for that flavor to last.... maaaaan. Each stick had a good 2 minutes in it.


Other candies made by Ferrara, those behind Fruit Stripes, are still available; such as Laffy Taffy and Nerds. 




Photo Credit: Willis Lam on Flickr


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