Adding to her already impressive portfolio, Kim Kardashian has traded the reality TV series The Kardashians for American Horror Story.
A few hours ago, Kanye West’s ex-wife revealed on her Twitter account that she will be in the next season of American Horror Story, the American television series directed by Ryan Murphy.
As the reality TV star has recently faced criticism on social media for losing relevancy, this recent move shows a renewed focus on her creative endeavors to pursue new prospects in the entertainment industry.
A Strategy to Fight Irrelevant Attacks?
Over the last few months, hundreds of videos have surfaced on the internet criticizing the Kardashian family and their lack of relevance. "Not relatable," "in decline," and "unpopular" are the words employed by many influencers to describe the Kardashian these past few months.
While it is true that Keeping Up With the Kardashians had falling ratings, the multiple businesses of the family are still going well. According to Jumpstart, the shapewear and underwear brand SKIMS that belongs to Kim is worth US$3.2 billion.
However, the image of the family is discredited in the United States. According to Newsweek, 33 percent of Americans think the Kardashians' impact on pop culture has significantly decreased lately.
Kim's recent decision to join a popular show amongst the youth and get into acting is an evident sign of her ambition to demonstrate her skills, which have been subjected to controversies throughout her career.
Quid Pro Quo for Murphy and Kim
While it is clear that Kim is diversifying her resume, Murphy might also be trying to generate buzz for a show that went through an immense decline in viewership. The fourth season of the horror show obtained 6.1 million viewers, while the last season barely captivated 652,000 watchers.
The decision to hire Kim may be Murphy's attempt to draw attention back to the AHS franchise by capitalizing on her 350 million Instagram followers.
Although Murphy’s intentions are unclear, the public will be able to see Kim in a role crafted specifically for her this summer on the American television channel FX.
Edited by Adedamola Aregbesola
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