Blog Business Entertainment Environment Health Latest News News Analysis Opinion Science Sports Technology World
Meta's Advertising Income In India Grew 74%, In FY22

According to the company's filings with the Registrar of Companies, India-based social media giant Meta recorded a total advertising income of Rs 16,189 crore, or about $2 billion for FY22, an increase of 74% year-over-year (YoY) (RoC). Year on year, revenue increased 116% to Rs. 440 crores, while net income increased 132% to Rs. 297 crores.


A year ago, Facebook India Online Services, the name under which the firm operates in India, recorded gross advertising sales of Rs 9,326 crore. 


Previously known as Facebook and TheFacebook, the worldwide technology business now known as Meta Platforms is headquartered in Menlo Park. The company owns several social media platforms, such as Facebook, Instagram, and WhatsApp.


Meta is a big corporation. Along with Alphabet, Amazon, Apple, and Microsoft, it is regarded as one of the "Big Five" information technology businesses in the United States.


Advertising is the key revenue source for all three platforms that Meta in India controls: WhatsApp, Facebook, and Instagram. In addition, the company operates according to a concept known as the "ad reseller" model throughout the country. 


Meta offers Facebook, Messenger, Facebook Watch, and Meta Portal. In addition, it owns Oculus, Giphy, Mapillary, Kustomer, Presize, and 9.99% of Jio Platforms. Advertising sales accounted for 97.5% of revenue in 2021.


It is the largest business market in India. As of February 2021, WhatsApp had 530 million users in India, while Facebook had 410 million users, and Instagram had 210 million users, as reported by the country's ministry of information technology.


When Facebook disclosed its first-ever quarterly dip in daily users in February of this year, its finance director mentioned rising mobile data prices as an impediment limiting India's development. It was Facebook's first-ever quarterly drop in daily users.


In addition, it was noticed that women avoided the network because of safety and privacy concerns. An internal study uncovered other challenges, including nudity material, the perceived complexity of the app's design, the local language, literacy limitations, and a need for more attraction among internet users searching for video content. 


Share This Post On

Tags: #India #Advertising #Facebook #Meta



0 comments

Leave a comment


You need to login to leave a comment. Log-in
Thesocialtalks.com is a Global Media House Initiative by Socialnetic Infotainment Private Limited.

TheSocialTalks was founded in 2020 as an alternative to mainstream media which is fraught with misinformation, disinformation and propaganda. We have a strong dedication to publishing authentic news that abides by the principles and ethics of journalism. We are an organisation driven by a passion for truth and justice in society.

Our team of journalists and editors from all over the world work relentlessly to deliver real stories affecting our society. To keep our operations running, We need sponsors and subscribers to our news portal. Kindly sponsor or subscribe to make it possible for us to give free access to our portal and it will help writers and our cause. It will go a long way in running our operations and publishing real news and stories about issues affecting us.

Your contributions help us to expand our organisation, making our news accessible to more everyone and deepening our impact on the media.

Support fearless and fair journalism today.


Related