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SKIMS Takeover

Have you ever seen women in slender, layered cotton that hugs their skin in all the right ways? Or possibly even celebrities like the Kardashians in leggings and one-piece outfits that make them look so effortlessly comfy, yet stylish. Well, if so, those are the up and coming SKIMS. The famous brand, founded by Kim Kardashian, recently revealed a multi-year partnership with the National Basketball Association(NBA). The celebrated shapewear, intimates, and apparel named themselves as the official underwear partner for both the men and women’s National squad. SKIMS averted their menswear line featuring male sports figures, to establish that their lining is fit for just about any gender. For example, Shai Gilgeous-Alexander from the Oklahoma municipality below and accomplished over $4 billion in promotions. 

In 2019, Kim Kardashia started the brand development of the cozy yet stylish Skims. SKIMS are constructed to improve the wearer's body shape into a more self-confident look, for a range of body types. The brand's clothing provides cosmetic-looking changes with inclusive sizing and different color palettes, and has helped improve the self perception of many women. Since the brand was built by Kim K herself, it has struck a wide group of the younger generation, who seek high-quality, fashionable shapewear and apparel. With its chic construction of loungewear and sets that come in sizes from XXS to 5X, in an elastic and breathable fabric. The brand has also impressed many people with its originality and with its marketing, using collaborations with influencers and models. 

This partnership between SKIMS and the National Basketball Association is a significant achievement for the fashion and sports industry. The brand was created  in hopes of building a new future not only for female beauty but also to improve the clothing style and quality for athletes. With SKIMS integration into these basketball events and platforms, it attracts new customers and drives sales through co-branded merchandise and marketing initiatives. 

SKIMS tapping into the sports industry global reach, has started to boost their market present and overall revenue. Its opportunities for exclusive product launches and limited edition collections, has created a desirability amongst its customers. 


Edited by Chloe Mansola

Image: 'Kim Kardashian' by Lahore Herald licensed by CC BY 4.0 DEED

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