Lately, Twitter and chaos have become synonymous. After Elon Musk acquired Twitter, he fired half of the employees. Starting from its CEO to engineers on H1B visas, they became unemployed within hours. This led to massive outrage on social media. Everyone’s LinkedIn feeds were filled with #TwitterLayoffs stories and genuine hiring requests.
Now Elon Musk has defended this task force reduction and has blamed activists for the ad revenue drop. Because of these situations, Twitter struggles to stay profitable and, more importantly, an open space for everyone to express themselves and their opinions.
But Twitter has been “trendy” anyways. Be it the recent cancel culture, political debates, misinformation, or news and advertisements; you will see new people and organizations trending for good and bad reasons on Twitter daily. It won’t be an exaggeration if we say that Twitter s a platform that provides information, news, opinions, and confusion at the same time. Besides, Twitter has always been a platform to promote products, market brands, people, and influencers. A great example of this is Elon Musk himself.
Everybody knows how impressive Elon Musk’s presence on Twitter is. Be it Bitcoin or share markets, Elon’s tweets were so powerful that his single tweet disrupted the crypto market in all ways. This grew to the point where Elon was not allowed to tweet anything before prior approval from authorities.
What created even more anger among people is that Elon Musk bought Twitter for a whopping amount of $44 billion and later accepted that he overpaid for the company. It is said that he took loans to buy Twitter and will likely struggle to pay them off. Hence, he is doing mass layoffs.
Later, news of Twitter accidentally firing people and calling them back to work started coming, and the confusion became even more significant. Twitter currently has around 3000 employees and is expected to do the work of 7500 people and execute the company’s “even bigger plans.”
After some time, the news was flooded with how Elon accidentally fired some employees. This matter came out of the shadows when someone shared their experience on social media. One day, an employee of Twitter received an email that he was fired as a part of mass layoffs. But the next day, he was informed that he was "accidentally" fired and needed to return to work. This incident highlighted the chaos and mismanagement that is going on at Twitter headquarters currently.
Sadly, this is not the case with Twitter, but Twitter eed has brought attention to this ongoing worldwide problem. Big companies like Meta, Microsoft, and Snap also fired thousands of employees, and many, like Amazon, are planning mass layoffs. But why have all these companies that were doing well suddenly started firing their employees? One of the reasons is the pandemic. During the pandemic, surprisingly, many of these companies not only did well but also hired a lot of people. Everyone was working remotely, but now, as everything is returning to normal, companies face difficulties managing their budgets and employees. Another reason is inflation. As inflation rises daily, companies are struggling to stay profitable. The initial boom in hiring and productivity during the pandemic has calmed down. Companies have gone back from remote settings to in-office, and employees were struggling to adjust.
This year more than 120,000 people have lost their jobs already, and companies are planning even more layoffs in the coming future. In times of inflation and uncertainty, this affects middle and working-class people.
During this time, people are turning to other platforms like Instagram and Linkedin. Ever since Elon Musk’s acquisition, many have publicly declared that they will not use Twitter unless Twitter amends its policies and makes itself a relatively positive space. Some have openly expressed their criticism towards Twitter charging $8 every month to whoever wants to keep their verified status and blue tick next to their profile on Twitter. Ironically, people against Elon Musk and his views encourage others through the same platform to stop using Twitter. But despite all this, it seems highly rare that Twitter’s popularity will die down.
Nonetheless, this controversial era of Twitter’s ownership change and layoffs will go down in history as times of confusion, frustration, and outrage. Now it is going to be interesting to see what steps Elon Musk and Twitter take to restore Twitter’s reputation as well as grow Twitter to be a safe platform for everyone.
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