There’s no denying that the world views on women’s sport has begun to change in recent years. Particularly this year when England won the European championship with record breaking viewers.
Just Eat recently made a video in partnership with the UEFA Women’s Euros 2022, and many comments involve sexist remarks.
Some examples include, “If we could go back in time”, “101 years ago life was good”, “Bring back the past”, “Men’s is better”, and “Should have stayed that way.”
When responding to the video Emily Kier, who works for Twice the Health, said, “When I read the comments, I wasn’t shocked, or even surprised. I was just angry,
They weren’t even talking about our ability to play sport, just that we shouldn’t.”
Liverpool player Jordan Henderson has called for men to own their part in the problem and for the sexism to stop.
EE has also started the “Hope United” campaign, which focuses on misogyny.
Women’s March takes place on January 21 every year and aims to advocate for equal rights
All of these campaigns call for individuals to limit sexist remarks and report comments.
65% of sportswomen have suffered sexism in their sport, but only 10% felt comfortable to report it, according to the BBC Elite British Sportswomen's survey.
In the sexism section, one anonymous respondant said, “I have personally been jeered and laughed at for being a female rugby player at different clubs from the crowd.”
Other similar accounts stated, “We are not allowed in the gym when the men are in there,” and, “I don't report it because it never gets heard or nothing is done about it.”
Women in Sport reports that 1.5 million fewer women than men participate in sports at least once a month.
What can you do to limit sexism?
Encourage the media and private sector to promote positive attitudes.
Support campaigns that raise awareness.
Train professionals working with perpetrators to recognise their behaviour.
Report any comments.
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