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As it competes with Microsoft, Google has disclosed its latest AI advancements.

Google has announced that it will be introducing generative artificial intelligence (AI) into its main search engine. This decision follows Microsoft's integration of GPT-4 into its Bing search engine earlier this year. Google's new Search Generative Experience will provide answers to open-ended queries. However, the system is still in the experimental phase and will only be available to a limited number of users.


Sundar Pichai, the CEO of Google's parent company Alphabet, said, "We are reimagining all of our core products, including search". Additionally, Google has revealed a new feature that will warn Android users about unknown AirTags. These tiny devices are used to track personal items such as keys and wallets, and Google's new "unknown tracker alerts" will go live this summer.


Last year, two women sued Apple for AirTag stalking, and users have reported that not enough has been done to prevent misuse of the technology. Google announced these developments at its annual developer conference, where the company's leaders also presented their latest advances in AI, including a $1,799 (£1,425) phone that opens and closes like a book.


Google also revealed that its experimental chat service, Bard, will soon be available in English in 180 countries and territories, responding to prompts with both text and images. This announcement follows Google's previous attempt to showcase its AI capabilities, which ended in embarrassment when Bard answered a question incorrectly in an advertisement.


Google faces pressure to enhance its AI offerings, as Microsoft's rival chatbot ChatGPT, funded by Microsoft, has enjoyed considerable success. Microsoft has also integrated ChatGPT technology into its search engine, Bing. Chinese tech giant Baidu has a chatbot called Ernie. Analyst Chirag Dekate of Gartner commented that Google has the tools to dominate the AI battles, but the question remains as to whether it will do so.

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