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Content Promotion and Distribution

What Is Blog SEO?


Blog SEO is the practice of optimizing a blog’s content, site architecture and HTML code for search engines. Common tasks associated with blog SEO include on-page optimization, installing plugins, improving page loading speed and internal linking.


Why Is Blog SEO Important?


Search engines are a super important traffic source for blogs.


In fact, a recent survey of over 1000 bloggers found that SEO was their 3rd most important source of traffic (just behind email marketing).




How are bloggers driving traffic to their posts

Our own blog is living proof of the power of SEO. Sure, we get a fair amount of traffic from Twitter, LinkedIn, email and direct traffic. And added together, these sources make up the majority of our monthly traffic.


But Google sends us over 396,000 visitors per month.




Backlinko monthly organic traffic – July 2021

Without blog SEO, our site’s growth would have been much slower.


And if you want to learn how to optimize your blog for SEO, check out these tested SEO tips.


Best Practices


Find One Main Keyword For Each Post


Every blog post that you publish should be optimized around one keyword.


If you optimize your post around lots of different keywords, Google and other search engines get confused. They don’t know what your content is actually about.




Multiple keywords will confuse search engines

But when you focus on a single keyword, Google can easily understand that your post is about that one topic.




Optimize posts around a single keyword

So your first step is to find one main keyword for your post.


If your blog is new, I recommend focusing on long tail keywords at first. That’s because long tail terms aren’t super competitive.


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