Twitter has received a makeover, courtesy of former CEO Elon Musk. Musk unveiled a new name and logo for the platform: X.
The logo, which Musk described as “minimalist art deco”, features a stylized X in a black circle. It replaces the iconic blue bird that has been Twitter’s symbol since its launch in 2006. Musk previously wanted PayPal, a popular banking service app to be named “X” during his time at the company.
The was met with backlash online. Many were left confounded by the decision to abandon the well-known name and logo. Verbiage such as “tweet” and “retweet” will also be abandoned for “post” and “repost.”
The CEO of X, Linda Yaccarino, said the future of the platform will be “centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities.” For instance, users could be able to write blogs, articles, stories, poems, essays, reviews, etc., on the platform. It is unclear if Musk plans to rival TikTok, YouTube or both in the video consumption sphere. These would be broad expansions to the current X platform.
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