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Social media marketing is the use of social media platforms to connect with your audience to build your brand. This involves publishing content on your social media profiles, listening and engaging with your followers,analyzing your results and running social media advertisements.

Pillars of social media marketing includes strategy, planning and publishing, listening and engagement and analytics.

Strategyincludes what are your goals? Which social media platforms do you want to focus on?What types of content do you want to share?

Planning and publishinginvolves crafting content strategies,planning your content ahead of time and or publishing content spontaneously, deciding frequency of posts.

Listening and Engagement means interactingwith an audience via comments,story,live sessions,community building, listening and understanding your followers, monitoring your brands relevance.

Analyticshelps to know how your content is performing, keeping track of insights, impressions,hashtag performanceand check growth pattern.

Why Is Social Media Important for Your Business? 

It buildsawareness

It connectssocial posts to opportunities

It measuresmarketing efforts

Maintains brand authenticity

Drive thought leadership

It gives you a chance to grow your audience

Builds a strong community

Advertising on social media is so powerful that you can specify exactly who to display your ads to. You can create targets audience based on their demographics, interests,behavior and more. Career opportunities in social media marketing includes freelancing, social media marketing manager,specialist, coordinator and social media marketing associate.

Social Media Marketing makes use of social media sites to raise visibility on the Internet and to promote products and services. Social media sites are useful for building social (and business) networks, and for exchanging ideas and knowledge. It is an interactive and user driven way to help users participate and collaborate over the Web through open applications and services and that will help in future.

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