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The Fashion Revolution Movement

What if we stopped for a moment to think, reflect and analyze how the fashion industry works? Well, some people stopped, analyzed, and reflected and since 2014 created an initiative to promote a deeper look into the use of clothing and accessories, to avoid waste and encourage good production practices. And this initiative was called Fashion Revolution. 

The central idea of the Fashion Revolution is practically to generate a reflection on the fashion industry. The official start of this idea came right after the collapse of almost ten floors of a building called Rana Plaza, in Dhaka the capital of Bangladesh. 

In this building, thousands of people were working in precarious situations and many of them illegally for the fashion industry. In this tragedy, more than 1,000 people died (and more than 2,500 were injured), amidst sewing machines and fabrics. This event occurred on April 24, 2013. 

Fashion Revolution Day was proclaimed on that date after the tragedy and has been held annually since then. Besides the emergence of several initiatives during this week, the data serves to reflect on sustainability, consumerism, and necessity and is a way to think about others. 

The focus of this movement is for you and the whole world to ask "Who makes my clothes" (#whomademyclothes). In recent times this hashtag has been demonstrating the collective concern about the issue and moving the social networks. 

The initiative calls the public to a big question about who makes our clothes, and the production process itself. Before this movement, it was rare for people to think about the process before the clothes reach the stores. It has brought more transparency and security to the fashion industry in some places around the world.

The fashion revolution tries to bring guarantee that the fashion industry worldwide will function in a safe, sustainable, ethical, and transparent way. The approach tries to be as positive as possible because it has already been proven that boycotting is not the best way to achieve something, and even more so a solution. After all, the importance of the sector to the world economy is well known. But along with this movement came the rise of sustainability, which today is essential for the growth of any company, especially in the fashion industry. It is something to be worked on and developed as well. 

A very important pillar of the Fashion Revolution is social responsibility and safety concerns. In this regard, a proposal was made to install Industry 4.0 in as many different places as possible. 

Industry 4.0 is part of the fourth industrial revolution showing a rupture in industrial models. It is practically the application of great technologies in the production sectors of companies.  Much more than technological innovations in automated machines, at this moment the devices can be controlled by just one click. 

But, like everything in this world, there are positive and negative points in this revolution for companies. They are highly secure, customizable operations, and make it possible to manufacture more machines on a per-capita basis. But on the other hand, the large mass of the population that has lost their jobs due to automation in companies is significant as well.


edited by Palak Chauhan

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