Microsoft, Apple, Amazon, and Alphabet, known for advertising supremacy, armed with cutting-edge AI systems, advanced ad tech capabilities, and vast reservoirs of data, are now under the magnifying glass as regulatory pressures intensify, spanning concerns from antitrust issues to data privacy violations, reported by GlobalData.
Microsoft and Apple confront allegations of anti-competitive practices in their cloud and app store operations. As they grapple with these challenges, regulatory authorities are closely monitoring their activities, ensuring a level playing field and safeguarding consumer interests.
In February 2023, 'X' faltered under the scrutiny of the EU’s Digital Services Act (DSA), earning the classification of a very large online platform. This failure raises doubts about the platform's efficacy in combating disinformation, a critical concern in the digital age. Furthermore, a revelation in July 2023 disclosed a staggering 50% decline in 'X's advertising revenue since Elon Musk's acquisition, signaling a seismic shift in its market standing.
In response to these challenges, GlobalData has adjusted 'X's thematic score on the social media theme from 3 out of 5 to 2, signaling potential adverse impacts on future performance.
Industry experts advise companies in the advertising sector to proactively identify and invest in the right themes for success. GlobalData's thematic research ecosystem, utilizing diverse datasets including patents, jobs, deals, filings, and news, provides a comprehensive outlook for key players over the next two years. The proven methodology assists in ranking companies based on their strengths in major themes, empowering strategic decision-making to secure a competitive edge.
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