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Taylor Lights Up Audience with Incredible Technology

Taylor Swift’s Eras Tour will undeniably go down in music history as the legend captivates the attention of millions and breaks records. 


As a twelve Grammy Award-winning artist, Swift went on her first tour in five years on March 17, to perform in 52 cities. With about half of the tour done, we can confidently say that the rest of the music industry has come to a screeching halt as all eyes are on Taylor. The first concert of the tour, in Glendale, Arizona, set the record for the most attended female artist concert in 36 years. She surpassed the record previously set by Madonna. 


Additionally, the Eras Tour, according to CBS Boston, could be the highest-grossing tour of all time. Even with a massive blunder by Ticketmaster when the site crashed and failed to accommodate a large number of fans, Swifties didn’t lose any hype for the tour.


Swift has been praised for her on-stage performance when she endured performing in the pouring rain until late at night, all the while bringing incredible energy throughout the three-hour-long performance. 


The costumes, stage and pyrotechnics are remarkable aspects of the performance, however, Swift employed a unique element to take the energy of her show to the next level.


Swift partnered with tech company, PixMob, to have infrared transmitter wristbands that sync her music. This technology by PixMob was used during her tour for her 1989 album, however, since then, the technology has developed further for a better user experience and overall outcome. 


The wristbands receive signals from ‘moving heads’ in the venue. These heads point infrared beams toward the crowd and even move while panning light in different sections at a time. The wristband has an LED light and radio receiver inside that intercept the signals via a RFID (Radio Frequency Identification) chip.


“The beams are digital paint brushes,” said Vincent Leclerc, PixMob’s chief technology officer. 


The immersive lighting has been a game changer for concertgoers as the lights immerse the fans even deeper into the performance, making them not just spectators, but active members in Taylor’s concert.

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Tags: #tech #music #TaylorSwift #concerts


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