Glasgow City Council has announced ‘LitterLotto’ as an encouragement to help keep Scotland a clean environment providing inspiration to develop good habits for the longer term.
A monthly prize of £100 is available to win for those aged 18 and over by downloading the ‘LitterLotto’ app and uploading photos of themselves throwing their rubbish in a council street bin.
The national campaign aims to reward users for collecting litter by presenting monetary prizes as there are further monthly prizes of up to £200.
Glasgow City Council is promoting ‘LitterLotto’ by publishing the exact location of all registered bins and qr codes on these bins in order to report an issue or overflowing.
The Effect:
According to LitterLotto’s official website, over 10,000,000 recorded pieces of litter have been binned due to the scheme.
The scheme is proving to be effective though locals feel like the council cannot keep up with the amount of litter being thrown in council bins as they take to social media platforms.
Paul Kelly, a citizen in Glasgow, offers a suggestion to “try emptying [the bins] more frequently” due to the overflowing of rubbish experienced in the streets of Glasgow.
Others like Chris Mitchell, imply that the money used for prizes would be useful elsewhere by saying “we need more employment, not a litter lotto”.
The implementation of the scheme has caused public confusion and dissatisfaction with more overcrowding with bins alongside money the council can use to improve other sectors like employment and homelessness.
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