Known for its affordable priced apparel, Shein is a Chinese online fast-fashion business that was founded in 2008, by Chris Xu Nanjing. The company describes itself as an online platform that offers women's clothing and accessories, as well as men's apparel, children's clothing, accessories, shoes, bags, and other fashion items.
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Shein was founded in 2008 and gained immense popularity during the pandemic when many people were looking for affordable clothing online. According to Google, Shein is the most popular fashion brand this year in 113 countries. As of May 2022, Shein is one of the largest fast-fashion firms globally.
However, despite its popularity and irresistible prices, Shein’s ethics are extremely questionable. Workers at Shein are underpaid, often working 12 to 14 hours a day under unsafe conditions, and in warehouses with no fire exits.
Shein has also been reported to be very wasteful as there are landfills of clothing from returned items that are not sold. Despite its efforts to tidy up its reputation, Shein is still producing items in conditions that are harmful to its workers and the environment.
A major reason Shein is so popular revolves around the fact that it has many sponsors on social media, including TikTok, which is one of the most popular social media apps around. Influencers on TikTok use ads to boost the brand's exposure to the younger generation. TikTok influencers share the items they receive from Shein and include the hashtag "SheinHaul" in their videos as part of Shein's marketing strategy ultimately drawing in hundreds of consumers.
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In terms of popularity, Shein is more popular than Zara, which was founded in 1975 in Spain. There are 2,200 Zara stores worldwide while Shein currently has no retail stores open. Instead, the company operates through pop-up shops around the world. Shein's first pop-up store opened in San Diego in 2019. Featuring items that are frequently purchased online, the store transforms online shopping into an in-person experience.
What is your experience with online shopping? People like to shop online, especially when they can find affordable clothing online. Shein currently is the most popular fashion brand on the internet, and with help from the younger generation and their influencers, it will only continue to grow.
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