As we all know, Amazon is a massive corporation with an ever-growing footprint in the world. It is now also one of the world's leading retailers, with products available in over 150 countries and territories. But did you know that Amazon has other interests?
It is slowly expanding into other fields such as cloud computing and artificial intelligence. In addition, Amazon also runs a business known as ‘Amazon Rekognition’ that sells facial recognition technology to police departments. All of this sounds harmless, right?
Wrong! Amazon is playing a dangerous game that could destroy democracy and erode our freedoms. This is all possible because of one critical component of its business model: customer data. Amazon's business model relies on accumulating as much data about its customers as possible. It then uses this information to systematically tailor its services to each customer - giving them exactly what they want, when they want it, at a price they are willing to pay.
In this way, Amazon has essentially created a "surveillance state" allowing the company to exert power over consumers like never before. It is due to this that, Amazon is a threat to democracy.
Amazon exploits the power of customer data to create its own personalized surveillance network. And here is how they do it: Step 1: Collect customer data. When a customer buys something from Amazon, they leave behind a trail of data: what they have bought, when, where from, how much they paid, and so on.
This information is incredibly valuable and can be used to build a detailed profile of each customer. Then, Amazon uses this information to create a customized service that meets the customer's every need. For example, if a customer frequently buys books online, Amazon might recommend a new book just for them based on their previous purchases. This is just one example of the vast amount of data that Amazon collects on its customers. This data is thus used to create a highly personalized user experience for each customer, one that goes beyond the traditional experience of shopping online.
Step 2: Apply AI to the data. The next step is to apply artificial intelligence (AI) to the data captured by each customer. This allows Amazon to analyze this vast amount of information and use it to make predictions about future purchases by customers. This information can then be used to make targeted product recommendations or promote other related products to customers based on this information.
Moreover, the power of AI allows Amazon to identify potential customers before they even know they exist. For example, by looking at a customer's purchase history, Amazon can identify other products they might like based on their past purchases. By analyzing their browsing history and the pages they visit online, they can also identify potential customers who do not currently shop on Amazon but are likely to in the future. All this information can then be shared with companies within the Amazon ecosystem to provide personalized services to their customers.
In addition, Amazon is working on using AI to monitor social media to gather information about potential new customers and target them with relevant ads. For example, it recently used AI to analyze the social media profiles of thousands of top CEOs to identify their biggest business challenges. It then used this insight to develop new products specifically designed to address these challenges. These are just two examples of how Amazon is using AI to change the way we shop.
It is already transforming the way we do everything from buying groceries to renting apartments. And that is just the start. Soon, we will be ordering everything online using nothing but our voices. The shopping experience will be completely personalized to our individual needs and preferences, and we are even likely to see stores disappear altogether as people order online from the comfort of their own homes more frequently.
But for all this convenience there is also a cost, we are giving up our privacy in the process. Every move we make online is being tracked and recorded, making it easier for retailers and marketers to build detailed profiles of our behavior and preferences. But it is not just retailers that are watching us. The government and other large companies are also tapping into this wealth of data to learn more about us and sell this information to the highest bidder.
What is more, Amazon has developed a facial-recognition technology that can identify faces in videos captured by CCTV cameras installed in public places such as airports, railway stations, banks, etc. This technology has image recognition capability which enables it to identify specific objects in a picture. It can identify objects like bags, number plates, clothing tags, etc. It can also detect certain emotions on a person’s face and identify up to one hundred people in a single image.
As stated, Facial-Recognition can also identify a person’s emotion. It does so by using deep learning algorithms to analyze the facial expressions of people in a video and determine whether they are happy, sad, or angry. It also scans for specific expressions including shock, fear, disgust, and contempt. It can collect and analyze data on millions of faces and generate reports showing patterns that can be used by law enforcement agencies to predict criminal events.
This technology can monitor and track the activities of millions of people in public gathering places such as parks, malls, and stadiums. It can help police identify suspects by analyzing video footage and spotting unusual behaviors. In addition, it can facilitate crowd control during major events by providing the authorities with detailed information on the location of suspects in the crowd so that they can better manage the situation. This is considered the ultimate threat to our privacy and civil liberties, and we risk being robbed of our privacy and our freedom if we do not do something about it now.
One way to fight back is by changing the way we shop online. Instead of using well-known brands, we could choose lesser-known options instead. We could also stop sharing so much personal information on social media, Because while these sites claim they do not share our data with advertisers, but the truth is that it is almost impossible to avoid them. The only way to really protect our privacy is to turn off our cameras and unplug our phones. But we can still do most of our shopping online without risking the loss of our privacy. You just need to use a search engine like DuckDuckGo instead of Google and make sure to use a VPN whenever you connect to the internet to protect your privacy. The fact of the matter is if we ever want to save our democracy, we need to take steps like these to protect our privacy and our freedom before it is too late.
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