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Premier League Secures New £6.7 billion TV Deal

Sports


05 Dec 2023


Thomas Burns


 


       The Premier League has secured a new 6.7-billion-pound deal with Sky Sports and TNT Sports. This new deal will see the competition receive 6.7 billion pounds over four years in return for its UK television rights.


       Sky Sports and TNT Sports will televise 270 Premier League games a season as part of the deal. In what is a first in Premier League football, all games outside of the 3 p.m. Saturday schedule will be televised in the UK. The Saturday 3 p.m. blackout will continue, which ensures that every Saturday 3 p.m. game is not televised. The new deal signed will start at the beginning of the 2024–2025 season.


       As part of the anticipated deal, Sky secured four out of five Premier League TV deals. This will see Sky Sports contribute a minimum of 215 games a season, including the climax of the league season, with Sky securing all 10 fixtures on the final day. Meanwhile, TNT secured one of the five deals available, meaning the broadcaster will televise 52 games a season.


       Fans of the long-standing highlights show Match of the Day will be delighted to learn that the TV programme is set to continue, as the BBC has once again bought the rights to the show highlights of all Premier League games.


      The new deal reinforces the idea that the Premier League is both the most watched and successful football league in the world, especially when you consider that the Premier League deal is worth almost double the recent Seri A TV deal that was struck in October.


But who missed out?


 While the traditional broadcasters Sky and TNT secured the rights to televise Premier League games, others stepped back from the opportunity. Amazon Prime has had Premier League TV rights since signing a cut-price deal in 2019 and was expected to make bids again. While broadcaster DAZN had also been predicted to challenge for the rights to show Premier League action, it failed to do so.


The Reaction


         Richard Masters, chief executive of the Premier League, said: “As longstanding and valued partners, Sky Sports and TNT Sports are renowned for consistently delivering world-class coverage and programming. We have enjoyed record audiences and attendances in recent seasons, and we know that their continued innovation will drive more people to watch and follow the Premier League.


Barbara Slater, Director of BBC Sport, said: "Match of the Day remains enduringly popular with audiences, and this new agreement with the Premier League is brilliant news for football fans all over the UK.


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