Blog Business Entertainment Environment Health Latest News News Analysis Opinion Science Sports Technology World
Controversies behind McDonald’s first-ever ‘Robot’ drive-thru

Located outside McDonald’s Fort Worth, Texas, the first-ever ‘Robot’ drive-thru features an ‘order ahead lane’. Diners can receive their food via a conveyor belt, and kiosks to pick up shelves for meals and to place orders to go.


 


In a statement given this month, Keith Vanecek, the franchisee operating the test restaurant, explains that “The technology in this restaurant not only allows us to serve our customers in new, innovative ways, but it also gives our restaurant team the ability to concentrate more on order speed and accuracy, which makes the experience more enjoyable for everyone”


 


TikTok went viral last week with a clip posted on the social media platform showing an empty restaurant with no seating, and a machine pushing orders to customers at the drive-thru. This emphasizes the latest example of automation in the food industry.


 


McDonald’s also made a statement, mentioning that the restaurant is “considerably smaller” than its other stores. It is geared toward people dining at home or on the go, as there is a dedicated place for couriers to retrieve orders and designated spaces for parking for delivery drivers and curbside pick-up.


 


However, the footage which made 1.3 million views and counting raised controversies among McManus.


Various tiktokers grimaced in the comments section:


“If they forget an item, who are you supposed to tell, the robot?” “It defeats the purpose of using the drive-thru if you have to go inside for it.”


“No thanks. I love the people that work there. I want to hear voices and see faces. I want to see smiles at both windows!!!!”


 


The “enhanced technology” – Order Ahead drive-thru, will eliminate the not-so-crucial interaction between employees and customers.


However, others are happy about the initiative:


“Finally, my order will be quick and accurate”


“Awesome. No more attitude at the counter”


 


The location is not fully automated and the staff is still preparing the food. The restaurant has shifted its focus from dining-in to speed of orders – getting meals out faster to hungry customers. A spokesperson for McDonald’s notes that the restaurant employs the same amount of employees similar to that at a normal store.


 


At the moment, the fast-food chain highlighted that the restaurant is in the “test and learn” stage. The concept is part of its “Accelerating the Arches” growth strategy to deliver across 5 areas: “purpose, mission, values, growth pillars and our foundation of running great restaurants.”


 


According to the New York Post, the conglomerate has been trending with women decorating their Christmas tree with toys from Happy Meal, and others giving birth inside Atlanta-area McDonald’s…. let’s hope these robots are trained for such circumstances.


Share This Post On

Tags: #technology #Texas #robot #TIKTOK #McDonads #fastfood #drive-thru



0 comments

Leave a comment


You need to login to leave a comment. Log-in
Thesocialtalks.com is a Global Media House Initiative by Socialnetic Infotainment Private Limited.

TheSocialTalks was founded in 2020 as an alternative to mainstream media which is fraught with misinformation, disinformation and propaganda. We have a strong dedication to publishing authentic news that abides by the principles and ethics of journalism. We are an organisation driven by a passion for truth and justice in society.

Our team of journalists and editors from all over the world work relentlessly to deliver real stories affecting our society. To keep our operations running, We need sponsors and subscribers to our news portal. Kindly sponsor or subscribe to make it possible for us to give free access to our portal and it will help writers and our cause. It will go a long way in running our operations and publishing real news and stories about issues affecting us.

Your contributions help us to expand our organisation, making our news accessible to more everyone and deepening our impact on the media.

Support fearless and fair journalism today.


Related