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Instagram Introduces Reels Download Feature, Allowing Users To Save & Share Videos

Adam Mosseri, the CEO of Instagram, announced their broadcast channel. Users in the United States will be able to download the reels and store them on their camera rolls, according to a Tuesday announcement from Mosseri. By clicking the share button and then choosing the download option, users can download the videos.


Mosseri's Instagram broadcast channel posted a message remarking, "In the US, we're rolling out the ability to download reels shared by public accounts to your camera roll. Just tap the Share icon on a reel you love and select Download. Worth mentioning, Reels shared by private accounts can't be downloaded and public accounts can turn off the ability for people to download their reels in Account Settings."


Once these Reels are downloaded to the camera roll on the device, users can share them on other social media apps like WhatsApp, Twitter, and more. However, only Reels posted by public accounts will be eligible for download. In addition to this, public account holders will have the ability to decide if they want to turn on the download option for users on Instagram.


Mosseri did not reveal if these downloaded Reels will come with a watermark, just like its rival TikTok. With the watermark, viewers will be able to see that the particular short video is downloaded from Instagram. However, users can still download it from the drafts to avoid the watermark. 


How to get the Instagram Reels app

You must ensure that a Reel is posted by a public account to download it. If so, proceed as follows:

  1. Start the download by opening the reel.
  2. On the share symbol in the top right corner.
  3. Click "Download"
  4. You can now proceed.


The company upgraded Reels' editing features last month to encourage creators to express their creativity. The update includes functions including Split, Speed, and Replace.


The launch of Instagram's broadcast channels last week coincided with the launch of a new 'Collaborators' feature that enables producers to invite followers or other creators to join their broadcast channel.




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