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Pick n Pay Expands

South African store Pick n Pay opens a new online-only homeware store named Pick n Pay Home. It will be open from 8 November 2022 and will provide smart shopper benefits. The new online shop will be for Homeware and appliances with a tremendous range of known products for every room in the house.


The following will be sold, large and small appliances, televisions and tech, home, and kitchenware, baby, outdoor, and more. This will become larger with the introduction of new product categories to meet all Pick n Pay customers’ home requirements.


This store will put its centre of attention on new and exclusive online-only premium brands like Zwilling, Staub, and Siemens. It will also include all brands available in stores, like the TCL brand, which was started in South Africa.


Customers can also receive Smart Shopper points on the online shop while receiving 10% back on every buy to spend on groceries.


The 10% cash back can be used as exchangeable for ten months in any Pick n Pay supermarket and will be immediately loaded into the customer’s Smart Shopper cards. The Smart Shopper benefit is a bonus to any special offer like daily launch ideas and black Friday specials.


Pick n Pay mentions that nationwide delivery will cost R99, and delivery would take two to five working days. In addition, products that are above R500 will be delivered for free.


Vincent Vivier, a retail executive, mentions, “Online shopping has become one of the growing trends in the last couple of years. It is to make shopping a more suitable and easy experience.”


Pick n Pay mentions there has been an online sales growth of 82.0% in the last six months. Vincent Viviers then adds, “They have used artificial intelligence to make sure customers get fast, personalised results for exactly what they are looking for.”


Furthermore, he mentions that Pick n Pay started its delivery business in 2001. In October 2022, the retailer expanded its on-demand contribution by initiating its new PnP groceries in partnership with Mr. D, adding to MrD’s 25 million active customer base.  


Edited by Sara Irfan


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