Meta’s ‘Threads’ exploded on its first day of release. Threads is a text-based social media platform that allows users to post short text-based ideas paired with photos and videos. The concept is exactly the same as Twitter’s. In 24 hours, it amassed over 30 million users according to Mark Zuckerberg, Meta’s CEO. Up-to-date figures estimate the app has 55 million users worldwide. Twitter currently has 450 million users, which it has amassed since 2016.
Threads is the fastest growing social media platform ever seen. The number of users is expected to keep growing as Instagram, Threads’ affiliate platform, has 2.35 billion users that can easily sync their profiles into the new app, making Threads a real threat to Twitter.
Twitter’s recent updates and changes to the platform such as limiting how many tweets one can see a day, may push users away. The further monetising the platform has led many to theorise
Meta will easily lure users to switch to its platform, Threads.
Meta, and specifically Instagram have already taken many ideas from other social media platforms and have successfully implemented them into their platforms. This has been done with Snapchat’s story feature and TikTok’s short form videos. These features have now become key to the success and growth of the platform.
Elon Musk has tweeted that “competition is fine, cheating is not”; establishing his position that the creation of Threads is unfair and copying.
Meta’s popularity has pushed Twitter to file a lawsuit against Meta. Semafor has reported that Twitter’s lawyer, Alex Spiro, has sent a letter addressed to Meta’s CEO, Mark Zuckerberg. Spiro explains that Twitter is suing Meta on the grounds of “systematic, willful, and unlawful misappropriation of Twitter’s trade secrets and other intellectual property.” Twitter is also accusing Meta of poaching a large number of ex-Twitter employees who “continued to have access to Twitter’s trade secrets and other highly confidential information.” Spiro alleges that these employees were used to create Twitter’s copycat platform Threads.
However, US copyright law does not cover ideas, which will make suing Meta in a court of law difficult to pursue without additional evidence.
Thread’s is still growing rapidly. Twitter’s fears of losing a considerable number of its users to the new social media platform is indeed an absolute possibility.
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