Taylor Swift is currently on her Era’s tour, taking place across the United States, and is expected to bring in a potential $4.6 billion for local economies in the U.S. Swift’s acclaimed Era’s Tour has a three-hour thirteen-minute long setlist and sees Swift take to the stage and perform 44 songs across her accredited ten album discography. Tickets for the Era’s tour have been highly sought after since Swift finished her last concert in 2018.
Since ‘Reputation’, an album defined by Swift’s return to normality after her fallout with Kanye West, Swift has casually added five albums to her resume, including two re-releases of previous albums ‘Fearless’, and ‘Red’, which is set to be joined by ‘Speak Now’, this coming July.
It comes as no surprise Swift is set to become a billionaire as with five new albums under her belt, Swift’s fanbase of ‘Swifties’ has grown in size, with extra tickets required to accommodate a growing dedicated number of fans. Swift’s first 22 performances have grossed in over $300 million, making the show the highest-grossing tour in North Americaand around the world from November 17 2022 to May 17, 2023 —according to mid-year reports released Monday by Pollstar, a trade publication dedicated to the touring industry. Swift’s Era’s tour is just starting off as Swift has gone on to announce Latin American and European tour dates over the course of the past few weeks. Swift’s tour is set to finish in August 2024, and averaging 16.6 million per show sets Swift up for a $700 million profit off the back of the North American leg alone.
Getting tickets for the Era’s tour has not been smooth sailing for some as staggering amounts of bot attacks and fans without presale codes caused unprecedented traffic on the Ticketmaster website, triggering a website breakdown prior to the start of the North American leg of the tour. Those who had pre-registered for first access to tickets were left empty-handed and were forced to wait in long queues for tickets, with many emerging empty-handed after being assured priority access prior. This debacle was later followed up by a meeting amongst Congress which declared that scalpers and cyberattacks were to blame for the breakdown of the ticket-selling platform.
The Era’s tour is already twice as big as the second-top-grossing tour worldwide- Bruce Springsteen & The E Street Band’s $142 million, 36-date run—by a factor of two.
Edited by Nandini Roy