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The Hybrid is the car of today: A look at the new Toyota Prius

Modern times have offered an important invention: the electric car. Gasoline and the combustion engine created issues which needed to be resolved. The next generation needs to explore all the alternatives, which companies are now offering for the hydride future. 

Offering a nationwide charging system, Toyota’s new hybrid ‘Prius’ model car - debuted in 1997 - is the first mass-produced hybrid car to be released. 

Its name comes from the Latin word for ‘pioneer’, reflecting the success of the vehicle’s profile. Since it was launched, the company has  sold a total of 20.3 million hybrids internationally, speeding up new performances to rival gasoline-powered ones.

How can this model keep making millions? The reduction of CO2 emissions is highly evident, with approximately 162 million tons reduced so far. The technology offered enhanced the company’s product portfolio including the full line-up of electric vehicles, as well as meeting the needs of our global customers and offering environmental benefits. 

The Prius is this one example of an ecological solution which contributes to the goal of achieving carbon neutrality. But, for this to become a reality, everyone must participate. 

Today, Toyota develops innovative, right-quantity, and safe products, providing mobility for everyone, to contribute to a greener and more inclusive society. They highlight 5 reasons to love Prius, in between trends and future developments: 

  1. It is beautiful.

  2. EV with an engine... Dual Synergy Power.

  3. It has amazing driving dynamics.

  4. Is digitization and quality.

  5. Itis still the most efficient hybrid vehicle in its class, in the world.

Additionally, Toyota has been linked to the initiatives of the SDGs goals. One initiative is: “A key decarbonization challenge lies in finding ways to reduce the CO2 emitted when cars are produced, not only when they are used. Toyota aims to achieve carbon neutrality in production facilities by 2035”.

Behind the scenes, engineers and scientists work to preserve nature. Indeed, the Japanese company on this official page on LinkedIn posted: “The All-New #Prius is Here! The Prius, the world's leading eco-car, has just undergone a model change! With a focus on "design" and "driving,” it will lead the world in a beautiful direction once again!”


Significantly, the EU aims to achieve a reduction in gas emissions from transport by 2050, all the efforts to the goal of climate neutrality by 2050. In 2019 a high percentage (71.7) of gas emissions were created by road transportation, including cars and heavy and light-duty trucks. The European Parliament says that there are two ways to reduce CO2 emissions from cars: by making vehicles more efficient or by changing the fuel used. In 2019, the majority of cars and road transport in Europe used diesel (67%) followed by petrol (25%).

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