The Indian government is gearing up for the launch of Special Campaign 3.0, the third phase of the 'Swacchata' drive, set to commence on September 15, 2023. The campaign aims to generate an impressive Rs 1000 crore in revenue through the disposal of non-ferrous scrap, according to a senior official.
This revenue target is significantly higher than the amount raised in Special Campaign 2.0 last year, which stood at Rs 370.10 crore, as reported by Indian Express. In the past year, the government managed to accumulate a total of Rs 511.3 crore in revenue from the sale of non-ferrous scrap.
During a preparatory meeting of nodal officers held on Tuesday, the revenue target was discussed with representatives from various ministries, Public Sector Undertakings (PSUs), and banks.
The campaign's official launch, scheduled for September 14, 2023, will be inaugurated by Minister of State Jitendra Singh at the National Media Centre.
Special Campaign 3.0 will be executed in two phases. The preparatory phase, spanning from September 15 to September 30, will focus on setting the groundwork. Subsequently, the implementation phase will take place from October 2 to October 31.
The Department of Administrative Reforms and Public Grievances (DARPG) has disseminated guidelines that underscore the campaign's emphasis on addressing pending matters during the preparatory phase. These pending issues span various categories, including MPs references, references from state governments, inter-ministerial references, parliamentary assurances, PMO references, public grievances, and appeals related to public grievances.
In the implementation phase, government departments will collaborate to achieve the targets identified during the preparatory phase. This phase will also serve as an opportunity to improve record management practices. Additionally, the campaign will focus on documenting and sharing best practices that emerge during its execution, with the potential to enhance efficiency and effectiveness in government operations and services.
The decision to launch this special campaign, with a focus on cleanliness and reducing pending matters, was a result of a meeting of the Council of Ministers, chaired by Prime Minister Narendra Modi on July 4. This meeting endorsed the adoption of a saturation approach for the comprehensive execution of various programs, prompting the organization of Special Campaigns like the upcoming Special Campaign 3.0.
In the wake of the Council of Ministers' meeting, Cabinet Secretary Rajiv Gauba has written to all Secretaries, urging their "personal involvement" to ensure the campaign's success. This underscores the government's commitment to the campaign's objectives and highlights the necessity of active participation and coordination among all government departments and agencies.
In addition to its revenue goals, the central government also aims to clear 100 lakh square feet of space in Special Campaign 3.0, building upon the successful clearance of 90 lakh square feet during Special Campaign 2.0. Cumulatively, as of July 2023, the government has liberated a total of 172.71 lakh square feet of space through various special campaigns, signifying a dedicated effort to optimize and utilize government resources more efficiently.
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